Scoop.it Vs Twylah the How and the Why
By: Joe Prasad
Category: Social Media
May 2, 2012
I’ve been using Twylah for several months, but I’ve been slow to adopt Scoop.it into my internet marketing mix. Both are currently in Beta, but Twylah requires an invite and Scoop.it is available to everyone. Scoop.it and Twylah are both content curation services that allow users to create their own resources, albeit in somewhat different ways. Twylah focuses mainly on making webpages or fanpages associated with tweets, while Scoop.it is a little more in-depth. Both services are well-suited for their own purposes, although users with different intentions will definitely have a preference for one of them depending on what they need.
Perks and Features for Scoop.it and Twylah
One of the biggest perks to using Scoop.it is the unlimited number of source types that users can add to their content pages. These sources include anything from websites to social media and RSS feeds, which makes it particularly easy for people who use Google Reader and other feed trackers to integrate their information sources into their Scoop.it topic pages. Another great feature is the ability to add keywords to the tool and search for content based around these keywords. Users who are familiar with search engine optimization can especially benefit from this feature by targeting relevant keywords with high, consistent traffic numbers and build high-quality content around these keywords.
Twylah is a great tool for content curators who want to build and expand their Twitter brand,check out these featured pages. Those who are lucky enough to have access granted for beta will find that Twylah includes features that make it easy to create a webpage based entirely around tweets and flowing information from a Twitter account of interest. In addition to generating the webpage with a navigation bar that keeps track of popular hashtags, it also helps generate backlinks easily and search tweets in a database, meaning that old tweets never become irrelevant. The Twylah page is versatile, allowing users to add and link the page to their own business domain to attract and keep visitors. The “power tweet” is also a feature that allows individual tweets to garner greater attention and can be used to feature individual pieces of content such as your own blog post.
Setting Up Content Curation
Scoop.it is easier to set up for users who are familiar with maintaining websites and social media in tandem with each other, while Twylah is better for users who are largely familiar with maintaining a follower base on Twitter. Of course, users can easily learn to utilize both, since the applications are both user-friendly with easy interfaces and plenty of helpful information available to learn the system. Additionally, both content curation services offer the ability to reach out to huge audiences, making it a good idea to utilize both where possible, especially in cases where the user owns multiple websites with unique social media profiles for each.
Who Uses Scoop.it and Twylah?
Scoop.it is a popular internet marketing tool for those who are more focused on creating and maintaining high-quality content with an informational feel, while Twylah is better aimed at marketers who simply want a way to integrate their tweets and social media communications into an aesthetically pleasing, easy-to-use website. However, users of both services are often highly focused on content optimization, which is an important way to grab the attention of new audience members. After getting their attention, keeping their attention is largely dependent on the way Scoop.it or Twylah are utilized and whether the desired audience is information-focused or social media-focused. Both tools are highly effective in their own ways, but do require some customization for best results.