Facebook and Twitter Will Dominate Mobile Advertising

By: Joe Prasad
Category: Mobile Technology
April 4, 2012

Social media is nothing short of a culture-changing phenomenon. Platforms like Twitter and Facebook have changed the way that people communicate, and thus the way that people advertise. Facebook mobile ads and Twitter mobile ads are currently poised to dominate the mobile ad space. Below are five of the most simple reasons why they simply cannot be stopped.

Because You Use Them

Twitter and Facebook already own the mobile scene. Facebook has more users than some countries have citizens, and the number of users on Twitter is quickly approaching critical mass. As such, the advertising capabilities of both companies simply cannot be compared. The large user bases in place means that any advertisement used on the platform is almost certainly guaranteed to reach more customers than an ad on any other platform.

Because They Already Exist

Perhaps the biggest reason that these ads are set to prevail in the mobile ad space is that users are, to some degree, already used to the ads on these sites. Promoted tweets and sponsored Facebook updates are already used, and many users tend to respond to them about as well as they do to messages by their friends and followers. Leveraging these assets into a greater level of usage seems to be the logical next step for many businesses.

 

Because They Are Easy to Use

Facebook and Twitter mobile ads will likely gain a significant portion of the ad space simply because of ease of use. Users don’t have to adopt the use of a new platform to make use of these ads; in fact, the ads exist because the user base is already there. As the ads are already integrated into platforms that are in use, there’s no need for consumers to be trained to use them. An ad working on a platform that your customer already knows is always better than an ad on one that requires more learning.

Because the Economy is Going Mobile

Smart phones have led to an increasingly mobile economy. Social media applications hold the number one spot on most smart phone user’s application lists, but banking and transaction applications actually rank a close second. Facebook mobile ads and Twitter mobile ads help bridge the gap between social media and finances, filling a real need in the minds of many consumers. As smart phones become a bigger part of the economy, it’s only reasonable to assume that these ads will grow in importance.

Because You Want Them

Perhaps the biggest reason that these ads stand to dominate the mobile ad space is because users are comfortable with them. Advertising on free applications usually leads to an outcry, but the ads on Facebook and Twitter boast an impressive conversion rate. Consumers not only seem to tolerate these ads, but seem to want them.

 
Due to the built-in base, ease of use and consumer demand, it’s virtually guaranteed that Facebook and Twitter will assert themselves in the growing mobile ad market. Smart businesses will soon begin using these platforms, and the way advertising is done will quickly change. The future of the mobile internet may be constantly in motion, but it seems a safe bet that these two companies will come to dominate the space.