Eleven Link Building Tips
By: Joe Prasad
Category: Search Marketing
June 6, 2012
Many bloggers get caught up trying to perfect their techniques for search engine optimization (SEO) in an effort to stay current with Google’s ever changing SERP algorithms. Panda, Penguin, Porcupine or Parakeet they all seem to overwhelm us with change, and we know people hate change. I made the last two up in case you didn’t notice, but I’m hoping for credit on the next two updates.
A good blogging site should never be afraid to try new things to increase traffic to their site from search engines. The objective should be relevancy to your target audience. However, in your effort to stay current, do not disregard old techniques that have withstood the changes.
Here are eleven link building tips, some of which may be ones you are already doing, while others may be new to you. All of the tips are low or no cost and you should experiment to find the ones that work best for your site. Why eleven, because I’m not good enough for 12 most.
1. Make a numbered list like this one. People love easy-to-read, fun and useful list. Keep it relevant to your site, but make it interesting and people will link to it. Boring always sucks, don’t suck.
2. Tackle a myth or hot topic. People love to debate, so this is a great way of increasing traffic and building back links to your site. Stir the pot, but don’t be a jerk just to be a jerk. No one likes assholes, so add value to any discussion you jump into.
3. After each new post, do not forget to prompt your readers to link to your site. A quick reminder that your article can be linked or socially bookmarked is one of the easiest link building tips to execute. If you don’t ask you don’t get as my mom use to say.
4. Write and post a press release. Press releases are easy to write once you get the hang of it. I follow Marc Harty who I consider the master of online PR. I wrote a post about him here.
5. Write quality content that is written naturally and relevant to your site. If your articles have great content, other sites will link to it. A no brainer right, unfortunately most content is swimming in the sea of suck. This might be one of them, who knows?
6. Follow other blogs who post relevant content similar to your site, comment often, get active and most of the time you will see the favor returned. Just remember to add value not just “nice post” that’s so lazy, sophisticated readers will see right through it.
7. Share the love by posting a link or two each week from other blogs that are relevant to your site. They will return the favor or mention they were linked to your site with a link to your post. Even if they don’t it shows you know what you’re talking about because you read credible sources. Just remember to use good resources.
8. Add a link to your site in your e-mail and forum signature. I use a Wisestamp for my email signature. It allows me to add my social profiles and includes a link to my latest post.
9. Do not underestimate trackbacks. This is a handy feature for Word Press blogs and is a great way of showing appreciation for dedicated links. Always recognize when someone shows you love. Do on your blog as you would in real life, it’s that simple.
10. Reward top blog followers or commenter’s who bring in the most referrals or just show the most engagement, everyone likes to be recognized, don’t you?
11. Join forums that are relevant to your site. Get active and post links, while encouraging discussion rather than merely pushing your site. Again, remember to add value to the discussion.
These link building tips can help you build quality back links to your site and have you climbing up the search engine ranks. I’ve got a lot more, but this a good start if you aren’t conscience of your efforts now.
Please add to the list by commenting below and please please share this article. I’d really appreciate it. See that wasn’t hard was it? I’d love to hear your thoughts. Just watch out for the Porcupine and Parakeet and you should be fine.